June 4, 2022

Choosing the perfect domain name for your business

The process of selecting a domain name is similar to that of selecting a company name in that it necessitates a great deal of thought and consideration.

Your domain name is your online identity; make sure you pick a name that not only fits your company but is also easy to remember and advertise.

Here's how to get the right domain name for your needs

Because it will act as your web address for the duration of your organisation, choosing a domain is one of the most crucial aspects in beginning a business. Here's how to do it correctly:

  1. Make it as simple as possible to type
  2. Keep it brief
  3. Make use of keywords
  4. Concentrate your efforts on a certain geographic area
  5. Numbers and hyphens should be avoided
  6. Make a lasting impression
  7. Look into it
  8. Use a domain name extension that is appropriate
  9. Build and protect your brand
  10. Act quickly

1. Make it as simple as possible to type

Finding an easy-to-type domain name is crucial to internet success. Customers may have a tougher time finding your site if you utilise slang (u instead of you) or words with numerous spellings (express vs. xpress).

2. Keep it brief

Customers may mistype or misspell your domain name if it is long and complex. The best approach is to keep things short and uncomplicated.

3. Make use of keywords

Use keywords that characterise your company and the services it provides. If you run a glass replacement company, for example, you might choose to register GlassRepair.co.nz or GlassReplacement.co.nz.

Include the search terms that customers use to find your products or services.

It improves your search engine ranking (which boosts traffic) and makes more sense to your customers.

4. Concentrate on a certain geographical area

Consider putting your city or region in your domain name if your business is local to make it easier for local clients to find and remember. EketahunaGlassRepair.co.nz is one example.

5. Stay away from digits and hyphens

People who hear your website URL aren't sure if you're using a numeral (5) or if it's spelt out (five), or they misplace or forget the dash. To be secure, register the various versions if you require these in your domain.

6. Make a lasting impression

Because there are millions of domain names registered, having a catchy and memorable domain name is critical. Once you've decided on a name, run it by a few close friends to see if it sounds appealing and makes sense.

Simple solution: Do you have a brilliant idea for a domain name? Today is the last day to register your domain name and create a website before someone else does.

7. Do some research

Check to see whether the name you've chosen isn't already trademarked, copyrighted, or in use by another business. It could lead to a major legal snafu that could cost you a lot of money, not to mention your domain!

8. Use a domain name extension that is appropriate

Suffixes at the end of web addresses, such as.com or.net, are known as extensions. These can serve a variety of purposes, so make sure you pick one that is appropriate for your company. The.com domain extension is by far the most popular, but because it has been around for so long, it might be difficult to find a short and memorable.com domain name.

A slew of new domain extensions, such as.photography,.club, and.guru, provide a fantastic opportunity to register short and sweet domains.

You don't have to create a website for every domain. Simply point any other domains to your main site.

9. Defend and grow your brand

You should purchase numerous domain extensions as well as misspelt variants of your domain name to protect your brand. This prevents competitors from registering other versions and ensures that your clients are led to your website even if they input it incorrectly.

10. Take action quickly

Domain names are in high demand. Fortunately, they're also cheap, so get your favourite domain names registered as soon as feasible. If you can't locate an available name, domain registrars like Namecheap.com will propose alternatives throughout your domain search to assist you in choosing the perfect domain name.

Further reading

For more information you can check out the Domain Name Commission who regulate the .nz domain namespace. From there you can search for your perfect domain name and see a list of companies you can register it with.

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