A new name and a new website with extra care to retain the old search ranking.
Entry and Gates Ltd was formerly trading as Automatic Doors Ltd but wanted to pivot into a new market. The challenge was threefold, a new website, a new domain name, and hosted on a new server.
The old website, despite being desktop only and hand coded in PHP from a bygone era, enjoyed a surprisingly respectable Google ranking. The new website would need to retain or even build on that audience.
The brief called for a minimalist but contemporary style, allowing the content to be easily accessed but customers and search engines alike.
An ultra lightweight framework built on top of Wordpress was utilised to further enhance search engine optimisation.
